Part of GoodEvent Time | Built specifically for events industry

Stop Guessing Which Jobs Make Money. See the Numbers.

Compare crew wages against event revenue to see which jobs are actually profitable. Track labour costs per event, per crew member, per event type. Identify where time and money go. Make staffing decisions based on real profitability data, not guesswork.

Before & After Labour Cost Reporting

Before

  • ❌ Thinking you made £3,000 profit on weekend wedding but forgetting crew overtime ate most of it
  • ❌ Realizing in December that labour costs were 45% of revenue when you budgeted for 30% - year already gone
  • ❌ Corporate client seems profitable until you calculate actual crew hours spent - barely breaking even
  • ❌ Not knowing which event types are labour-intensive vs profitable - accepting wrong work
  • ❌ Site manager calls for extra crew but you don\'t know if job can absorb the cost

After

  • ✅ See exact labour cost vs revenue for each weekend - know Saturday wedding netted £2,100 after £900 crew costs
  • ✅ Dashboard shows labour percentage in real-time - spot problems in May, fix them for June onwards
  • ✅ Reports reveal corporate client requires 30% more crew hours than weddings - adjust pricing immediately
  • ✅ Data shows festivals deliver 35% margins vs weddings at 22% - focus sales on festivals
  • ✅ See current job costs before approving extra crew - decide based on profitability, not hope

What is Labour Cost vs Revenue Reporting?

Labour cost vs revenue reporting compares crew wages against event income to show actual job profitability after accounting for your largest variable cost - staff hours. It tracks crew time per event, calculates total labour costs, and displays this as both currency amount and percentage of revenue, helping event companies identify which jobs, clients, and event types are genuinely profitable versus which ones consume resources without adequate return. Event rental businesses use this reporting to make informed decisions about pricing, staffing levels, and which work to pursue.

For marquee hire companies, furniture rental businesses, and equipment hire companies, labour is typically the largest variable cost at 25-40% of revenue. Yet most event businesses track labour poorly - they know total payroll costs but not how those costs break down per event, per client, or per event type. The result? Accepting unprofitable work, underpricing labour-intensive jobs, and wondering why profits don\'t match revenue growth.

According to event industry financial research, businesses that track labour costs per job improve profit margins by 5-10% compared to those using only overall payroll tracking. The difference comes from identifying and either repricing or refusing unprofitable work. For a company doing £500,000 annual revenue, that\'s £25,000-50,000 additional profit from better labour cost visibility.

Tom from A E Hire on the impact of visibility and control:

"GoodEvent has streamlined everything, so we no longer have late nights. The time savings have reduced overtime costs significantly... Staff retention was great last year because we weren\'t overworking people unnecessarily."

The wages vs revenue reporting in GoodEvent Time was built specifically for event companies whose profitability depends on managing crew costs effectively across multiple simultaneous events with varying labour requirements.


Why Overall Payroll Tracking Fails Event Rental Companies

Most event businesses track payroll at company level - total wages paid per week or month. But this aggregate view hides critical profitability problems:

You see total payroll but not which jobs cost what: Payroll report shows you spent £8,000 on labour this week. But which events consumed that time? Did Saturday\'s wedding cost £1,200 in crew while generating £4,000 revenue (30% labour cost - good), or did it cost £2,400 while generating £4,000 (60% labour cost - terrible)? Without per-event tracking, you don\'t know. You might be losing money on specific jobs while overall business appears profitable because other jobs compensate.

Profitable and unprofitable work averaged together: You do 10 events per month. Six are profitable at 25% labour costs. Four are unprofitable at 50% labour costs. Overall average is 32.5% which looks acceptable. But those four unprofitable jobs are draining cash. You need to identify them specifically to either reprice them or stop accepting similar work. Overall averages hide the problem jobs.

No visibility into event type profitability: Are weddings more profitable than corporate events? Do festivals deliver better margins than private parties? You can\'t answer these questions with overall payroll data. You\'re bidding blind on new work because you don\'t know historical labour costs for similar events. Maybe you think weddings are profitable but data would show they require 40% more crew hours than corporate events for same revenue.

Can\'t identify client profitability patterns: Some clients are efficient - clear instructions, well-organized sites, realistic timelines. Crew completes work in quoted hours. Other clients are chaotic - last-minute changes, unclear requirements, disorganized sites. Crew takes 50% longer than quoted. Overall payroll tracking can\'t distinguish between efficient and inefficient clients. You keep accepting work from clients who consume excessive labour without realizing the pattern.

Seasonal patterns invisible: Maybe labour costs are fine in April and May (28% of revenue) but spike to 45% in July and August when you\'re using expensive agency staff and paying overtime. Overall annual average looks acceptable at 32%. But those peak months are destroying profitability. You need monthly tracking to spot seasonal cost patterns and adjust pricing or staffing strategies.

No early warning system: By the time you realize labour costs are too high, season might be over. You look at annual accounts in December and discover labour costs were 38% when you budgeted 30%. Too late to fix. Need real-time tracking showing "this month labour costs are 35% and climbing" so you can take corrective action immediately - adjust pricing for remaining season, control overtime, or increase efficiency.

Can\'t make informed staffing decisions: Site manager calls Saturday morning: "Wedding is running behind, need two more crew for 4 hours." Should you approve? Without knowing current job profitability, you guess. Maybe adding crew costs £180 and job can absorb it. Maybe job is already marginal and £180 pushes it into loss. Real-time labour cost visibility lets you make informed decision.

These failures aren\'t theoretical. Every event rental company experiences them, resulting in accepting unprofitable work and wondering why growth doesn\'t translate to profit.


How GoodEvent Wages vs Revenue Reporting Works

The reporting system connects time tracking directly to event revenue, providing profitability visibility at multiple levels:

Step 1: Crew clocks time against specific events (automatic)
Crew uses GoodEvent Time to clock in and out of shifts. When clocking in, they select which event they\'re working on (or system automatically assigns based on schedule). All hours tracked are linked to specific event bookings. Setup for Saturday wedding? Those hours tagged to that wedding. Delivery for corporate event? Hours tagged to that event. System captures labour time at event level, not just company level.

Step 2: Labour rates applied to calculate costs (automatic)
You configure hourly rates for different crew roles in settings - riggers £18/hour, drivers £16/hour, general crew £14/hour, overtime £27/hour. System applies appropriate rate to each person\'s tracked hours automatically. Calculates total labour cost per event including overtime premiums and weekend rates. Real costs, not estimates.

Step 3: Event revenue pulled from booking system (automatic if using GoodEvent Business)
If using GoodEvent Business, event revenue automatically flows from booking records into reporting. System knows Saturday wedding generated £4,800 revenue and Tuesday corporate event generated £2,200 revenue. If using GoodEvent Time standalone, you enter event revenue manually. Either way, system has both labour costs and revenue per event.

Step 4: System calculates labour cost percentage (automatic)
For each event: (Total labour cost ÷ Event revenue) × 100 = Labour cost percentage. Saturday wedding example: £1,200 labour cost ÷ £4,800 revenue = 25% labour cost. Tuesday corporate event: £990 labour cost ÷ £2,200 revenue = 45% labour cost. Instantly see which jobs hit target margins and which don\'t.

Step 5: Reports display at multiple levels (view anytime)
Per event: See individual job profitability. "Saturday\'s wedding: £4,800 revenue, £1,200 labour, 25% labour cost, £3,600 gross profit."

Per event type: Compare weddings vs corporate vs festivals. "Weddings average 28% labour cost, corporate events 35%, festivals 22%."

Per client: See client profitability patterns. "Client A averages 25% labour cost across 8 events. Client B averages 42% labour cost across 5 events."

Per time period: Track monthly trends. "May labour costs 29%, June 31%, July 38% - investigate July spike."

Per crew member: Identify efficiency differences. "Crew member 1 averages 8 hours per event setup. Crew member 2 averages 11 hours for same work."

Step 6: Set target benchmarks and get alerts (optional)
Define target labour cost percentages - overall target 30%, weddings maximum 32%, corporate events maximum 28%. System alerts when events exceed targets. Dashboard shows red/amber/green indicators. Know immediately when job profitability is off track.

Step 7: Export data for deeper analysis (anytime)
Download labour cost data to spreadsheet for custom analysis. Combine with other business metrics. Share with accountant. Include in board reports. Integrate with financial forecasting. All raw data exportable.

Step 8: Make business decisions based on data (ongoing)
Use reports to adjust pricing for labour-intensive work. Decline event types with consistently poor margins. Negotiate higher rates with clients who consume excessive labour. Schedule more profitable event types. Train crew on efficiency. All decisions grounded in actual cost data instead of guesswork.

Total time to get first meaningful report: If crew already using GoodEvent Time for clocking, reports available immediately. If new to system, first useful data available within 1-2 weeks as events complete and hours accumulate. Compare to traditional method: calculating labour costs per event in spreadsheet from payroll data takes 2-4 hours per month and most companies never do it.


Labour Cost Reporting Capabilities That Protect Profit

Per-event labour cost breakdown: Every completed event shows detailed labour cost analysis. Crew members who worked on it with their hours and rates. Total labour cost in currency. Labour cost as percentage of event revenue. Comparison to quoted/estimated labour cost if available. Variance analysis showing whether event came in under or over labour budget. Drill down to see which phases consumed most time (delivery, setup, event support, strike, collection). Identify specific cost drivers. Links with GoodEvent Business job costing for complete profitability picture including equipment and vehicle costs.

Event type profitability comparison: Group events by type (weddings, corporate, festivals, private parties) and compare average labour costs. See which types consistently deliver target margins and which require excessive labour. Example report: "Weddings: 28% average labour cost across 45 events. Corporate: 35% average across 22 events. Festivals: 22% average across 8 events." Clear data showing festivals most profitable from labour perspective. Informs sales strategy - pursue more festival work, increase corporate pricing, or improve wedding efficiency.

Client profitability analysis: Track labour costs across all events for each client. Identify clients who are efficient (realistic schedules, clear requirements, well-organized) versus clients who consume excessive labour (last-minute changes, unclear plans, disorganized sites). Example: Client A has done 10 events averaging 26% labour cost - efficient client, profitable relationship. Client B has done 6 events averaging 44% labour cost - inefficient client, unprofitable relationship. Use data to either charge Client B premium rates or decline future work.

Monthly and seasonal trend tracking: Display labour cost percentage by month across full year. Spot seasonal patterns - costs typically spike in peak season when using agency staff and paying overtime. Example trend: April 27%, May 29%, June 31%, July 38%, August 36%, September 30%. July and August above target due to peak volume and agency staff. Use data to plan staffing differently next year - hire more permanent crew before peak to avoid expensive agency rates.

Crew efficiency comparison: Compare labour costs across crew members doing similar work. Identify who completes setups efficiently versus who takes longer. Example: Three crew members do similar wedding setups. Member A averages 7 hours, Member B averages 8 hours, Member C averages 10.5 hours. Member C requires 50% more time than Member A for same work - identify whether training issue, capability issue, or work assignment issue. Data guides performance management and crew development.

Real-time dashboards for current events: See labour costs accumulating for events currently in progress. Weekend with 5 events running simultaneously? Dashboard shows current labour costs vs revenue for each. If Saturday wedding has accumulated £900 in labour costs by 4pm against £3,800 revenue (23.7% - good), you know it\'s on track. If corporate event has accumulated £1,200 labour costs against £2,400 revenue (50% - bad), you know there\'s problem requiring attention. Real-time visibility enables real-time decisions.

Budget vs actual labour cost analysis: If you estimated labour costs when quoting (e.g., "this wedding should require 32 crew hours at £16/hour = £512 labour cost"), system compares actual costs to estimate. Report shows: Estimated £512, Actual £720, Variance £208 over budget (40% overrun). Identify which jobs consistently run over labour budget. Investigate causes. Improve future estimates. Or recognize certain clients always require more labour than quoted and adjust pricing.

Overtime and premium pay tracking: Separate visibility into regular time, overtime, weekend premiums, and holiday rates. See how much premium pay costs you. Example: Regular time £12,000, Overtime £3,600, Weekend premium £1,200. Total £16,800 with 28% being premium pay. If high percentage is premium pay, investigate whether problem is understaffing (forcing overtime), poor scheduling, or jobs running longer than planned. Data guides solutions.

Labour cost as percentage of different revenue streams: If you have multiple revenue sources (equipment hire, labour charges billed separately, delivery fees), see labour costs as percentage of each. Example: Equipment hire revenue £200,000 with £40,000 labour cost (20%). Labour charges billed to clients £80,000 with £60,000 actual labour cost (75%). Shows you\'re not charging enough when billing labour separately - only recovering 75% of actual labour costs.

Historical data for bidding and quoting: When bidding on new festival, pull data from similar previous festivals. "Last three festivals required average 180 crew hours at average £17.50/hour = £3,150 labour cost against average £12,000 revenue = 26.25% labour cost." Use historical data to quote accurately. No more guessing. Bid with confidence knowing actual labour costs from comparable events.

Alerts for jobs exceeding thresholds: Configure automatic alerts when labour costs exceed acceptable levels. Example: Alert when any job reaches 35% labour cost. Email sent to management immediately. Allows intervention while event still in progress or adjustment for future similar work. Prevents discovering problems weeks later when too late to fix.

Export and integration capabilities: Download all labour cost data to Excel, Google Sheets, or accounting software. Combine labour data with other business metrics for comprehensive analysis. Share with accountant for tax planning and financial forecasting. Include in board reports and investor presentations. All data accessible and exportable.


How Marquee Hire Companies Use Labour Cost Reporting

Marquee hire involves significant labour - delivery, build, strike, collection, often across 2-4 days per event. Labour costs vary dramatically based on marquee complexity, site accessibility, and weather conditions. Reporting is essential for profitability:

Typical marquee hire company labour cost analysis:

Weekend wedding analysis:

  • Event: 12m x 24m marquee with lining, flooring, furniture
  • Revenue: £6,800
  • Crew costs:
    • Friday delivery/build: 4 crew × 8 hours × £18/hour = £576
    • Saturday event support: 2 crew × 4 hours × £18/hour = £144
    • Sunday strike/collection: 4 crew × 6 hours × £18/hour = £432
    • Total crew hours: 84 hours
    • Total labour cost: £1,152
  • Labour percentage: 16.9%
  • Assessment: Highly profitable, well below 30% target

Corporate event analysis (same weekend):

  • Event: 9m x 18m clearspan with staging
  • Revenue: £4,200
  • Crew costs:
    • Friday delivery/build: 3 crew × 9 hours × £18/hour = £486 (site access difficult, took longer)
    • Saturday setup completion: 2 crew × 3 hours × £27/hour = £162 (overtime rate)
    • Sunday strike/collection: 3 crew × 7 hours × £18/hour = £378 (weather delay)
    • Total crew hours: 57 hours
    • Total labour cost: £1,026
  • Labour percentage: 24.4%
  • Assessment: Acceptable but approaching threshold

Private party analysis (same weekend):

  • Event: 6m x 12m frame tent
  • Revenue: £2,400
  • Crew costs:
    • Saturday delivery/build/strike/collection: 2 crew × 12 hours × £18/hour = £432 (all same day)
    • Total crew hours: 24 hours
    • Total labour cost: £432
  • Labour percentage: 18%
  • Assessment: Good profitability for small event

Weekend summary:

  • Total revenue: £13,400
  • Total labour cost: £2,610
  • Overall labour percentage: 19.5%
  • Analysis: Excellent weekend profitability, well below 30% target

Month-end analysis across 16 events:

  • Weddings (8 events): Average 21% labour cost - most profitable
  • Corporate (5 events): Average 32% labour cost - acceptable but watching
  • Private parties (3 events): Average 19% labour cost - very profitable
  • Overall month: 24% labour cost - excellent

Strategic decisions from data:

  1. Focus marketing on weddings and private parties (lower labour costs)
  2. Review corporate event pricing - consider 10% increase to improve margins
  3. Investigate why some corporate events ran long (site access issues) - charge access fees
  4. Recognize that same-day events (like private party) are labour-efficient - pursue more

Without labour cost reporting, marquee company might think all events equally profitable. Data reveals significant differences guiding strategy.

Ryan from UK Marquee Hire on business impact:

"Started using GoodEvent 2 years ago and it has transformed our business. Logistically it has saved us so much time and money."

Time and money savings come partly from identifying unprofitable work and either repricing it or declining it.


How Furniture Rental Companies Use Labour Cost Reporting

Furniture rental typically involves multiple small deliveries and collections rather than major installations. Labour efficiency depends on route optimization, crew speed, and client preparation:

Typical furniture rental company labour cost analysis:

Saturday delivery route (5 events):

Wedding A:

  • Revenue: £1,800 (80 chairs, 10 tables)
  • Crew: 2 people × 3 hours = 6 hours
  • Labour cost: 6 hours × £16/hour = £96
  • Labour percentage: 5.3% - Excellent

Birthday Party B:

  • Revenue: £640 (30 chairs, 3 tables)
  • Crew: 2 people × 1.5 hours = 3 hours
  • Labour cost: 3 hours × £16/hour = £48
  • Labour percentage: 7.5% - Excellent

Corporate Event C:

  • Revenue: £2,800 (150 chairs, 20 tables, staging)
  • Crew: 2 people × 5 hours = 10 hours (venue loading dock busy, waited 45 minutes)
  • Labour cost: 10 hours × £16/hour = £160
  • Labour percentage: 5.7% - Good despite delay

Wedding D:

  • Revenue: £2,200 (100 chairs, 12 tables, bars)
  • Crew: 2 people × 6 hours = 12 hours (venue 45 minutes away, setup complex)
  • Labour cost: 12 hours × £16/hour = £192
  • Labour percentage: 8.7% - Acceptable

Garden Party E:

  • Revenue: £980 (40 chairs, 5 tables)
  • Crew: 2 people × 4 hours = 8 hours (difficult access, carried equipment 100 metres)
  • Labour cost: 8 hours × £16/hour = £128
  • Labour percentage: 13.1% - Higher than ideal

Route summary:

  • Total revenue: £8,420
  • Total labour hours: 39 hours
  • Total labour cost: £624
  • Overall labour percentage: 7.4% - Excellent efficiency

Sunday collections (same 5 events):

  • Total labour: 2 crew × 12 hours = 24 hours
  • Labour cost: £384
  • Total delivery + collection labour: £1,008
  • Labour percentage including collections: 12% - Still excellent

Analysis and insights:

  1. Garden Party E had disproportionately high labour cost due to access - charge access fees for difficult venues
  2. Route efficiency good overall despite individual variations
  3. Corporate Event C lost 45 minutes waiting - consider scheduling differently
  4. Small events (Birthday Party B) very labour-efficient - pursue more

Month-end analysis:

  • Events with good venue access: 8% average labour cost
  • Events with difficult access: 15% average labour cost
  • Long-distance events (30+ miles): 11% average labour cost
  • Local events (under 10 miles): 7% average labour cost

Strategic decisions:

  1. Charge £50-100 access fee for venues requiring carrying equipment more than 50 metres
  2. Charge distance fees for events over 25 miles
  3. Prioritize local work during peak season for labour efficiency
  4. Schedule corporate events at venues with good loading facilities outside peak access times

Furniture companies with good labour cost visibility make 2-3% better margins than those without, which translates to £10,000-20,000 extra profit on £500,000 revenue.

James from Trafalgar Marquees on business improvements:

"We\'ve seen a huge decrease of expensive mistakes and an increase of time saved."

Labour cost tracking helps identify the "expensive mistakes" - jobs that consumed excessive labour hours.


Common Labour Cost Tracking Mistakes Event Companies Make

Even companies attempting to track labour costs often make these mistakes that undermine profitability:

Mistake 1: Only tracking total payroll without event-level breakdown
You know you spent £12,000 on payroll this month. But which events consumed that labour? You\'re averaging costs across all work, hiding unprofitable jobs that profitable jobs subsidize. Solution: Track hours at event level so you see labour cost per individual job.

Mistake 2: Using estimated labour hours instead of actual tracked time
When quoting, you estimate "this wedding needs 32 crew hours." After event, you never track actual hours worked. Maybe it actually took 44 hours - 37.5% more than estimated. You\'re consistently underestimating labour, which means you\'re underpricing. Solution: Track actual hours with time tracking system and compare to estimates. Improve estimates over time.

Mistake 3: Forgetting overtime and premium pay in calculations
You calculate labour cost at base rate (£15/hour). But half the hours were overtime at £22.50/hour or weekend premium. Your calculated cost is 33% lower than reality. You think job was profitable when it actually wasn\'t. Solution: System automatically applies appropriate rates including overtime, weekend, and holiday premiums to show true costs.

Mistake 4: Not comparing labour costs across event types
You track labour per event but never aggregate by type. You don\'t realize corporate events consistently require 40% more labour hours than weddings for similar revenue. You keep accepting corporate work at wedding prices, destroying margins. Solution: Use event type reporting to identify patterns and adjust pricing accordingly.

Mistake 5: Calculating labour percentage after all events complete
You wait until month or quarter ends to calculate labour costs. By then it\'s too late to take corrective action. Summer season ends and you realize labour was 38% not budgeted 28%. Solution: Use real-time dashboards showing labour costs for current events. Spot problems while season ongoing and adjust pricing, scheduling, or efficiency immediately.

Mistake 6: Not tracking which specific crew members worked each event
You know event X cost £800 in labour. But which crew members worked it? You can\'t identify efficiency differences between crew members. Maybe some crews complete setups 30% faster than others. Without tracking who worked what, you can\'t optimize assignments. Solution: Time tracking captures exactly who worked each event, enabling crew efficiency analysis.

Mistake 7: Ignoring labour costs for small events
You track labour for big events (festivals, large weddings) but not for small events (private parties, small corporate functions). Assumption: small events are automatically profitable. Reality: small events can have poor labour efficiency if crew spends significant travel time for short setup. Solution: Track all events consistently - small events often reveal surprising labour cost issues.

Mistake 8: Not using historical data when bidding new work
When bidding on new festival, you estimate labour costs from memory or gut feel. You have data from three previous similar festivals showing actual labour costs, but you don\'t reference it. Result: your estimate is 25% low, killing profitability. Solution: Reference historical labour cost data from comparable events when quoting new work.

Proper labour cost reporting eliminates these mistakes and protects profit margins.


Why GoodEvent Wages vs Revenue Reporting is Different

Built for Event Operations from Day One

Generic time tracking software (Deputy, Connecteam, When I Work) was designed for retail, hospitality, or office environments where employees work fixed shifts at single locations. Event labour is different - crew works across multiple sites, on multiple events simultaneously, with varying roles and rates. Generic software can track hours but doesn\'t understand event-specific profitability:

  • Event-level cost allocation: Event companies need labour costs broken down per event, not just per department or per day. GoodEvent Time connects crew hours directly to specific event bookings, showing labour cost per wedding, per corporate event, per festival.

  • Revenue integration for profitability: Knowing labour costs isn\'t enough - you need costs compared to revenue. Generic time tracking shows costs in isolation. GoodEvent connects with event revenue (from GoodEvent Business or manual entry) to calculate labour as percentage of income.

  • Event type analysis: Event companies need profitability comparison across event categories (weddings vs corporate vs festivals). Generic software groups by department or shift type, not by event characteristics. GoodEvent groups by event type for meaningful profitability comparison.

  • Multi-site, multi-event coordination: Event crew often works multiple events in one day or splits time between events. Generic software struggles with this complexity. GoodEvent handles crew working Event A morning, Event B afternoon, with different rates for each.

  • Variable rate structures: Event labour has complex rate structures - different rates for different crew roles, overtime rates, weekend premiums, travel time rates. Generic software has simpler rate models. GoodEvent accommodates event industry\'s complex rate structures automatically.

What Competitors Lack

Most workforce management systems provide basic time tracking but lack event-specific profitability reporting:

  • Deputy: Tracks hours well but revenue integration weak. Can see labour costs but not easily compare to event income. Reports designed for retail/hospitality, not events.

  • Connecteam: All-in-one platform but overwhelming complexity. Profitability reporting requires custom configuration. Not built with event workflows in mind.

  • When I Work: Simple scheduling and time tracking. No revenue integration. No event-level cost allocation. Can\'t calculate labour as percentage of event income.

  • Generic payroll software: Processes payroll accurately but provides no profitability insights. Shows what you paid in total, not which events consumed labour or whether jobs were profitable.

GoodEvent Time at £3 per employee includes wages vs revenue reporting as core feature. No premium tier needed. Compare to enterprise workforce management systems charging £8-15 per employee and still lacking event-specific profitability features.

Integration with Event Operations

Labour cost reporting works seamlessly with complete event workflow:

GoodEvent Business integration: Event revenue flows automatically from booking records. Estimated labour costs from job costing compare to actual tracked costs. Complete profitability picture including equipment, vehicles, and labour all in one system.

Real-time visibility during events: Operations managers see labour costs accumulating while events in progress. Make decisions about adding crew or adjusting scope based on current profitability data, not guesswork.

Historical data for quoting: When building new quote, reference labour costs from similar previous events. Quote accurately based on data, not estimates. Links between quoting and labour reporting ensure continuous improvement.

This integration is what generic time tracking software can\'t provide - they\'re disconnected from event operations, requiring manual data transfer and custom reporting.

Joel from TL Marquee Hire on delegation enabled by data visibility:

"The team can access everything they need online from their phone or iPad. Now I no longer worry about the general stresses of running a rental company, such as ensuring jobs are loaded, quoted, and paid. I now have 10x more time to grow the business."

Data visibility (including labour cost visibility) enables delegation because team can make informed decisions without owner involvement.


Labour Cost Reporting Access & Compatibility

Access from Any Device

View labour cost reports on:

  • Desktop computers for detailed analysis and exporting
  • Laptop computers for management reviews and meetings
  • Tablet devices for on-site management decisions
  • Mobile phones for quick checks while in field

No downloads required. Reports accessible wherever you access GoodEvent Time. Always current - updates in real-time as crew clocks hours.

Works with Other GoodEvent Tools

GoodEvent Business bookings: Revenue from event bookings automatically flows to labour cost reports. System knows Event A generated £4,800 revenue, calculates labour percentage automatically. No manual data entry.

GoodEvent Business job costing: Compare estimated labour costs from profit calculator to actual tracked costs. Improve future estimates based on historical accuracy. Complete profitability view including equipment, vehicles, and labour.

GoodEvent Business reporting: Labour cost data feeds into broader business reporting and analytics. Combine labour profitability with sales pipeline, cash flow, and stock availability for comprehensive business intelligence.

GoodEvent Time scheduling: Estimated labour hours from crew scheduling compare to actual tracked hours in reports. Identify which events consistently run over scheduled time. Improve scheduling accuracy.

Export and Integration

Export labour cost data to:

  • Excel spreadsheets for custom analysis
  • Google Sheets for cloud collaboration
  • Accounting software for financial reporting
  • Business intelligence tools for visualization

All data exportable. Use GoodEvent reports directly or incorporate data into broader business analysis.


Getting Started with Labour Cost Reporting

Quick Start Guide

Set up labour rates (one-time - 10 minutes):

  1. Log into GoodEvent Time
  2. Go to Settings > Labour Rates
  3. Enter hourly rates for different crew roles (riggers, drivers, general crew)
  4. Set overtime multipliers (typically 1.5x for overtime, 2x for holidays)
  5. Set weekend premium if applicable
  6. Save rates - apply automatically to all tracked hours

Connect crew time tracking to events (ongoing):

  1. Ensure crew clocking in/out via GoodEvent Time
  2. Crew selects which event when clocking in
  3. Or system auto-assigns based on schedule
  4. All hours tagged to specific events automatically
  5. Labour costs calculated in real-time

Add event revenue (per event):

  1. If using GoodEvent Business, revenue flows automatically from bookings
  2. If standalone, enter event revenue in Time system after booking confirmed
  3. Revenue amount needed for percentage calculations
  4. Update if revenue changes (additions, discounts)

View your first labour cost report (anytime after first event):

  1. Go to Reports > Labour vs Revenue
  2. Select time period (this week, this month, custom dates)
  3. View list of events with labour costs and percentages
  4. Click any event for detailed breakdown
  5. Filter by event type, client, or crew member
  6. Export data if needed for deeper analysis

Set target benchmarks (optional - 5 minutes):

  1. Go to Settings > Labour Cost Targets
  2. Set overall target (e.g., 30% maximum labour cost)
  3. Set targets per event type if desired (weddings 28%, corporate 32%)
  4. Enable alerts for jobs exceeding thresholds
  5. Dashboard shows color-coded indicators (green/amber/red)

Make first business decision based on data (within first month):

  1. Identify which event types have best labour cost percentages
  2. Focus sales efforts on most profitable types
  3. Or adjust pricing on labour-intensive types to improve margins
  4. Review crew efficiency - training opportunities
  5. Reference data when quoting new similar work

Time to value: First meaningful report available after 1-2 weeks as events complete. Within first month, have enough data to identify patterns and make strategic decisions. Compare to spreadsheet calculation: 2-4 hours monthly if you do it at all (most companies don\'t). With GoodEvent, reports generated automatically, viewed in seconds.


Related Resources

Other GoodEvent Time Features

GoodEvent Business Features

Industry Resources

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Switch to GoodEvent Business in 3 days. We migrate your stock, pricing, ...

Sales Pipeline

Track quote views, profit margins, and sales probability in one dashboar...

For Crew: Digital...

Give your crew everything they need on their phone. Digital load lists, ...

Customer Experien...

Give customers interactive online quotes with images, floor plans, and o...

For Office Teams:...

Everything your office team needs in one system. Create quotes in minute...

Event Rental Acco...

Keep your event business finances organised. Sync invoices to Xero in tw...

Event Rental Prof...

Track labour, vehicles, and costs per job. Price quotes based on real ma...

Event Business In...

Connect GoodEvent Business with Xero accounting, Stripe payments, and Go...

Event Booking Man...

See all your event bookings in one place. Track what's happening, when, ...

Cross-Hire Stock ...

Track equipment borrowed from and lent to other suppliers. Manage cross-...

Mobile Event Mana...

Run your event business from your phone. Create quotes at site visits, c...

Google Calendar I...

Sync event bookings to Google Calendar automatically. See delivery dates...

Digital Picking L...

Auto-generated picking lists that update in real time. Track every item,...

Event Stock Avail...

Know what stock is available before the client calls back. GoodEvent tra...

Event Hire Paymen...

Split event hire invoices into instalments with GoodEvent Business. Give...