200% Growth. £24,000 Saved. Same Admin Team.

How a Toilet Hire Business Grew 200% Without Hiring More Admin Staff

Nomadic Washrooms is not a typical hire company. Founded in 2019 by Stu Richards and his wife Kate, the business specialises in shepherd-hut-style toilet trailers for weddings, events, and festivals. Based in Welshpool, Mid Wales, with a satellite yard in Oxfordshire and a network of franchisees covering Colchester, East Sussex, and Leeds, Nomadic Washrooms had grown from a single trailer to 30 trailers nationwide by the time Stu sat down to talk about what changed when they started using GoodEvent Business.

The headline numbers are striking. Revenue up 200% in nine months. Approximately £24,000 saved annually in admin staff costs. A double-booking problem - and the £1,000 mistake that came with it - consigned to history.

But the real story is how they got there.

The Problem: Growing Fast with the Wrong Tools

When you have one trailer, a spreadsheet and a calendar will do the job. When you have fifteen trailers, two yards, and a franchise network expanding across the country, they fall apart.

"When we started with one trailer, it was easy to manage. However, as we grew to five, ten, and then fifteen trailers, organising logistics became a nightmare - handling quotes, tracking trailer locations, managing yards, and scheduling deliveries," says Stu.

Nomadic Washrooms were running their operation across Google Calendar, Excel, and Xero. None of these tools talked to each other. Enquiries came in by email and had to be manually sifted. Quotes were built from scratch in Word documents. Delivery schedules lived in a calendar that was always at risk of being out of date.

Then came the moment that crystallised the problem. An outdated Google Calendar entry led to a double-booking. The cost to fix it: approximately £1,000 in sub-hire fees.

"Before GoodEvent, we accidentally double-booked a trailer due to an outdated Google Calendar. This mistake cost us about £1,000 in sub-hire fees. With GoodEvent, double-booking is no longer an issue, as the system automatically tracks availability."

Stu explored CRM systems to solve the problem. None of them were built for the events industry. After further research, he found GoodEvent Business.

What GoodEvent Business Did for Nomadic Washrooms

Quoting: Fast, Consistent, Professional

The first thing Stu overhauled was the quoting process. With GoodEvent Business quotes, his team built prebuilt sample quotes for each trailer type. When an enquiry comes in, the quote goes out fast - and it looks the same every time, regardless of who sends it.

For a franchise operation, that consistency matters. Every franchisee sends quotes that look and feel like Nomadic Washrooms, not like a Word document someone put together in a rush.

Clients see a professional portal with images, pricing, and terms and conditions in one place. They can accept online. The process from enquiry to confirmed booking is clean, fast, and requires minimal back-and-forth.

Stock and Availability: No More Guessing

With 30 trailers spread across multiple yards and franchisee locations, knowing what is available on any given weekend used to require phone calls, calendar checks, and a degree of guesswork.

Now, real-time stock availability in GoodEvent Business tracks every trailer automatically. When a booking is made, that trailer comes off. No manual update required. No risk of someone else booking the same unit two hours later.

The £1,000 double-booking mistake cannot happen anymore. The system does not allow it.

Delivery Notes: Drivers Who Know What They Are Doing

Before GoodEvent Business, drivers received multiple emails a day. Jobs changed. Updates needed to be communicated. The result was constant calls between drivers and the office, and the stress that comes with them.

With delivery notes and job scheduling in GoodEvent Business, all job details sit in one place. Tasks are assigned digitally. Drivers can track what they need to do, mark jobs complete, and update clients in real time.

"The new feature allows us to assign tasks, track job completion, and update clients in real time. This has dramatically reduced the number of calls between our drivers and the office," says Stu.

Fewer calls. Less confusion. Drivers who arrive on site knowing exactly what the job involves.

One System Instead of Four

The bigger operational shift was consolidation. Nomadic Washrooms no longer run Google Calendar, Excel, Xero, and a separate quoting process as four separate things. GoodEvent Business handles enquiries, quotes, invoicing, stock, delivery scheduling, and client communication in one place.

No data re-entry. No version conflicts. No risk of something falling through the gap between systems.

"We no longer need multiple platforms like Google Calendar, Excel, and Xero. Everything is managed within GoodEvent, reducing redundant work," says Stu.

For the multi-location management challenge of running a national franchise network, that single-system approach is not a nice-to-have. It is what makes the whole operation possible without an ever-growing admin team.

The Result: Grow Without Hiring

Nomadic Washrooms grew their revenue by 200% in nine months. Stu is clear that GoodEvent Business was not the only factor - but he is equally clear that the efficiency it created is what made that growth manageable.

"We have not needed to hire additional admin staff, which has saved us approximately £24,000 to £30,000 annually," he says.

That is the real measure of what good hire operations tools do. They do not just save you time on individual tasks. They let you scale without the admin costs scaling in proportion.

Stu now requires all Nomadic Washrooms franchisees to use GoodEvent Business. When he talks to other toilet hire companies they collaborate with, he recommends it.

"I highly recommend it. We collaborate with other toilet hire companies and always advocate for GoodEvent. Many companies we work with already use it, and we require all our franchisees to adopt it. The system works seamlessly for toilet hire businesses, as it follows the same logistical principles."

Try It Yourself

If you are running a portable toilet hire business - or any equipment hire operation where logistics, availability, and delivery scheduling are the daily challenge - GoodEvent Business was built for exactly this kind of work.

You can be set up and quoting the same day. No long onboarding. No training days. Just a system that handles the admin so you can focus on growing.

Start a free trial of GoodEvent Business

Related Resources

See how other hire companies use GoodEvent tools: North Down Marquees case study - a 40-year-old business that went fully digital and started winning contracts before leaving the driveway.

For hire businesses managing stock across multiple locations, see our multi-location operations solution and stock availability tools.

If delivery coordination is your biggest headache, the delivery planning solution covers how GoodEvent tools connect the office to drivers on the road.